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Tips For Optimizing Your Brand Marketing

Tips For Optimizing Your Brand Marketing Every brand on the biggest shopping occasion of the year tries to ramp up its marketing efforts to gain the more fruit from aggressive market. With all the enjoyments and moments of cheers, brands employ their best advertising method to grab the consumer attention. They create a hype of their products using different marketing tactics including web marketing, social media marketing and print marketing as well. Here are some tips that can help you in optimizing your marketing campaign for the holiday season. Prioritize Your Mobile Strategy Consumer are making list and double-checking it through their smartphones. For the last five year smartphones has been hailed the year of mobile and 2014 is no different. User adoption of mobile smartphones has skyrocketed in last year and is expected to reach nearly 2 billion by the end of the year, according to research firm e-marketer. Along an increase in the adoption of smartphones, consumer adoption of tablets is also impacting the ecommerce searches. On the other side trend of wearable tech is also increasing, Apple smart watches are a good example of this. To gain the benefit of mobile shopping you must define your company’s strategy for mobile marketing and ways to reach your target audience. You need to be there with some coupons or offer some discounts when people are searching for your niche products with coupons and discounts. It’s a better option for the small business owners competing the large brands. Business with perfecting targeting and timing can earn more profit with increased sales volume. Focus on real-time marketing To be a...

Top 5 Critical Factors of a Dedicated Landing Page

Top 5 Critical Factors of a Dedicated Landing Page A landing page is the most important factor that should be addressed before staring a marketing campaign. The failure is obvious if the there is no dedicated landing page. Having a dedicated landing page is the first step but what should have landing page look and have on it is the most important. There are a number of factors that a landing page should have, but there are 5 critical factors that a landing page must have. Unique Selling Preposition (USP) The Hero Short The Benefits of offering Social Proof A single conversion goal Let’s discussed every factor in a details now. Unique Selling Preposition (USP) Unique selling point or the value proposition is the most important factor of a landing page that describe what the page is about. USP is a higher-level of term for a collection of statements that you used to describe your page. The USP can be broken down four page factors which collectively describe the story of your offering. The main heading The supporting subhead The reinforcement argument The closing argument The Main Headline The headline is the very first thing that people will read or see on your landing page. It is critical that it clearly describe what visitor will get from the page and the message match is strong enough to argue that visitors are on the right place.    Supporting Headline Your headline only can say so much if you keep it short or easily digestible. The bust way to keep your head line is the use of supporting headline. The Reinforcement...

Ways to improve your Site Ranking (SEO) Part 2

Ways to improve your Site Ranking (SEO) Part 2 Role of Usability Search engines try to provide the best results to the user quires as mentioned a lot of time be the Google and other search engines as well. The user experience and their engagement on the website is really important for analyzing the user experience. As Google recommends “In general, webmasters can improve the rank of their sites by creating high-quality sites that users will want to use and share”. You should keep the following usability tips in mind: Overall appeal: Usability includes, but is not limited to the things like clearly labeling different parts of the website to make an easy way around for visitors. It is critical to make important areas of the page easy to spot or make it simple for users to navigate with an ease. A page should be tightly themed and provide the correct information what the visitor is looking for. The page with a high bounce rate indicate the lower user experience. It is better to analyze pages with higher bounce rate and make them attractive, user-friendly and informative for the users. Navigation: Navigation plays the important role in the user experience and offers a chance to navigate from one page to another. Navigation is like road in a city that make way around. Search engines may rank a multitude of a website’s pages simultaneously, which means that people will be able to access a site from pages other than the home page. Without good navigation that covers the entire site, visitors could get stuck on a page and not be able...

Ways to improve your Site’s Ranking (SEO)

Ways to improve your Site’s Ranking (SEO) For a great number of people Search Engine Optimization (SEO) is a set of concealed tricks and procedures that are only known by the “SEO gurus” who recognizes the mysteries of Google. A few years ago SEO was easier, as it was enough to create a landing page and submit content in articles directories, use multiple keywords and get some links in order to achieve high rankings. But, after the Penguin, Panda and Humming Bird updates the SEO has become a way difficult and requires a much technical and in-depth understanding of “Search Engine Ranking Factors”. Today’s SEO requires several different aspects to be optimized on the website. Some of the most important aspects are discussed here: 1. Keyword Research Keywords is the first and most critical part of an SEO campaign because if you choose wrong keywords, then you would not be able to get better results and will have no return on investment. With a keywords research you try to find the most potential keywords and phrases that are people searching to find your website and product and services. After keyword research, you decide the keywords to be targeted in your SEO campaign. Focus on high volume and low competition: Ideally, the keywords with the higher potential are the ones with a high search volume, but with a low competition. Unfortunately, as usual also the competitors are doing a similar research, these keywords are limited and there are not enough to support a full SEO campaign. Add long tail keywords: One keyword searches are very generic in nature and do...

How to Use Hashtags More Effectively In Social Media?

If the hashtag has the ability to feel, it would certainly have an identity crunch. It’s been mistaken for a number sign and a pound sign. It also endures weird similarity to the sharp sign in music, as well as a Chinese character that describes an antique system of distributing land. Yes, life of this metadata tag might be confusing. As it happens, hashtags may be confusing for content marketer as well as for normal web users. When doing social media we know we use them, but what the best methodology?  Facebook recently has taken a decision to support the hashtags, user were able to put hashtags, but they were not clickable. As an integral part of social and content marketing platforms like Twitter, Facebook, Instagram, Pinterest, Tumblr, and Google+, hashtags represent an important means of digital marketing and communication. Here are some ways in which to leverage hashtags for more successful social media content campaigns: Categorize your brand’s messages with Hashtags Hashtags is the best way to explain and gather topics for conversation online enabling the users to pull the posts related to a top, group or an event they are interested in. Hashtags are ideal for categorizing content, whether posts apply to an upcoming conference your business is going to host or it may be the new chain of supplies. When uploading content is to keep in mind using proper hashtags to further define its purpose and the value it offers to its audience. For example, if your content relates to a topic like #kids, #fallfashion, #artprojects, or a #holidaysale, post by including a hashtag.  Describing your...