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Top 5 Critical Factors of a Dedicated Landing Page

Top 5 Critical Factors of a Dedicated Landing Page A landing page is the most important factor that should be addressed before staring a marketing campaign. The failure is obvious if the there is no dedicated landing page. Having a dedicated landing page is the first step but what should have landing page look and have on it is the most important. There are a number of factors that a landing page should have, but there are 5 critical factors that a landing page must have. Unique Selling Preposition (USP) The Hero Short The Benefits of offering Social Proof A single conversion goal Let’s discussed every factor in a details now. Unique Selling Preposition (USP) Unique selling point or the value proposition is the most important factor of a landing page that describe what the page is about. USP is a higher-level of term for a collection of statements that you used to describe your page. The USP can be broken down four page factors which collectively describe the story of your offering. The main heading The supporting subhead The reinforcement argument The closing argument The Main Headline The headline is the very first thing that people will read or see on your landing page. It is critical that it clearly describe what visitor will get from the page and the message match is strong enough to argue that visitors are on the right place.    Supporting Headline Your headline only can say so much if you keep it short or easily digestible. The bust way to keep your head line is the use of supporting headline. The Reinforcement...

Ways to improve your Site Ranking (SEO) Part 2

Ways to improve your Site Ranking (SEO) Part 2 Role of Usability Search engines try to provide the best results to the user quires as mentioned a lot of time be the Google and other search engines as well. The user experience and their engagement on the website is really important for analyzing the user experience. As Google recommends “In general, webmasters can improve the rank of their sites by creating high-quality sites that users will want to use and share”. You should keep the following usability tips in mind: Overall appeal: Usability includes, but is not limited to the things like clearly labeling different parts of the website to make an easy way around for visitors. It is critical to make important areas of the page easy to spot or make it simple for users to navigate with an ease. A page should be tightly themed and provide the correct information what the visitor is looking for. The page with a high bounce rate indicate the lower user experience. It is better to analyze pages with higher bounce rate and make them attractive, user-friendly and informative for the users. Navigation: Navigation plays the important role in the user experience and offers a chance to navigate from one page to another. Navigation is like road in a city that make way around. Search engines may rank a multitude of a website’s pages simultaneously, which means that people will be able to access a site from pages other than the home page. Without good navigation that covers the entire site, visitors could get stuck on a page and not be able...
Enterprise services

Enterprise services

Enterprise Services: Hosted/Local Email (IMAP/POP3/Exchange) – These days we all depend on emails and the exchange of electronic information across secure methods. Flexible, Quick and Robust we keep your company moving at the speed of inspiration. Branded Individual Sales Agent Platform – Keeping a formalized theme while allowing your staff to create and add their own content and individualize their own portals gives you and your staff the opportunity to shine without loosing the overall brand message. Cloud-Based Client Relationship Management Development – How you obtain your clients is almost as important is how you manage them. Piles of papers, files stacked to the roof and old software geared for other business can drag down your bottom line. Our development team is prepared meet your company’s structure head on with the uniformity of a cloud based system helping manage down those key tasks....
Social Media and Crowd Influence

Social Media and Crowd Influence

The number of people that social media can put you in front of is second to none. Step aside TV and Print Media. There is no other way, hands down, to reach these types of number. With stats that are just staggering we’ll focus a moment on Facebook: Total number of Facebook mobile users: 680 million Total number of Facebook users: 1.06 billion Daily active Facebook users: 618 million Average time spent per Facebook visit: 20 minutes Facebook may be the leader but other contenders such as twitter and other soon to come social networks will begin to encroach on their space in the market. Those that play a roll in development of such sites or provide content to their consumers via these platforms tend to have the upper edge versus those that join late. That’s where having the right team, to put you in the right place, at the right time. FULL TIME STAFF Employing a full time staff, on any level, draws on any company’s resources. Unless your company is focusing in this market, staffing, training and then hiring full time workers doesn’t seem like the most efficient way to do business. Our staff devotes their time to your marketing campaigns. They work on a regular patterns, as well as off the cuff, to keep your clients engaged in your product line. INFLUENCE YOUR...
Virtual Office Serivces

Virtual Office Serivces

Work smart while others work hard. Work in the office that actually works around you. How can I be in more places at one time? 24/7 Online Presence. 24/7 Receipt of Faxes. Custom Interface Website. SERVICES: Pick and Choose the ones right for you and your business. Custom Phone/Fax Systems (VoIP or Landline)(Virtual (Hosted)/Local) Website/E-Commerce (Building/Deploying/Hosting) Custom Email...