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What is the User Experience and Why It Is So Important?

What is the User Experience and Why It Is So Important? What is the User Experience? “User experience is everything that happens to your users when they have interaction with your business, organization via your website or an online communication system. It includes everything they hear, see, feel and their reaction to the events that happen on the website.” Why is the User Experience so important? A web page is designed with some goals and the success of the web page is measured by the goal conversion. Are the visitors’ doings what they are supposed to do? If no then a page is not providing the good user experience. The success of any page solely depends upon the user experience. Successful companies like Google, Facebook, Twitter, Amazon, eBay and a lot others recognized that their user experience has a direct impact on their bottom line. These companies didn’t succeed by chance instead they have been doing a great work. They continuously test every aspect of their business with real users to ensure high levels of customer satisfaction. With the millions of web page on the internet a web page just a time of less than one second to grab the attention of users. That’s because on the internet the customer is king. Any point and time your user simply can leave your website and move to your competitor’s web site or somewhere other. We have all experienced this when we’ve visited a website that was slow or buggy or simply made it difficult for us to achieve our objectives. Common sense tells us that if they cannot find information...