Tips For Optimizing Your Brand Marketing
Every brand on the biggest shopping occasion of the year tries to ramp up its marketing efforts to gain the more fruit from aggressive market. With all the enjoyments and moments of cheers, brands employ their best advertising method to grab the consumer attention. They create a hype of their products using different marketing tactics including web marketing, social media marketing and print marketing as well.
Here are some tips that can help you in optimizing your marketing campaign for the holiday season.
Prioritize Your Mobile Strategy
Consumer are making list and double-checking it through their smartphones. For the last five year smartphones has been hailed the year of mobile and 2014 is no different. User adoption of mobile smartphones has skyrocketed in last year and is expected to reach nearly 2 billion by the end of the year, according to research firm e-marketer. Along an increase in the adoption of smartphones, consumer adoption of tablets is also impacting the ecommerce searches. On the other side trend of wearable tech is also increasing, Apple smart watches are a good example of this.
To gain the benefit of mobile shopping you must define your company’s strategy for mobile marketing and ways to reach your target audience. You need to be there with some coupons or offer some discounts when people are searching for your niche products with coupons and discounts. It’s a better option for the small business owners competing the large brands. Business with perfecting targeting and timing can earn more profit with increased sales volume.
Focus on real-time marketing
To be a good marketer you need to be very active and have a detailed information about the cultural events and festivals and upcoming trending seasonal products. Real-time marketing is all about being aware of current cultural trends and incorporating your brand into those conversations in a way that’s creative, timely, appealing and ultimately beneficial to consumers as well as your brand. The holidays are considered the best opportunity to fine tune your marketing plans and goals. Holidays and festivals provide a chance to grab more sales when the consumers are aggressively buying.
Automation of your marketing and advertising campaign is the best way to gain more benefit of your marketing. It saves your time and share your message at the perfect time even you are not available. Scheduled posting, social sharing, advertising can let you save your time and also reduce worries of doing all the stuff simultaneously.
Ramp up social-media efforts.
Social media is the most growing part of marketing mix. Social websites like, Facebook, Twitter, Interest and number of others are the best source to ramp up your social media efforts. Social media can help you weigh your marketing effort, but you need to be very careful about your audience. You need to design a separate marketing strategy for each media. If you are just dumping bit of your content and information it is not going to work and your will end losing your time and money.
It is important for brands to have two communication instead of just sharing the information and promotions. They need to be actively engaged with their audience by responding their comments and legitimate queries in a timely and constructive fashion. The social media content that is relevant, inspiring and offers some benefits may have a better response from the audience. Be sure to differentiate and show value. Do not just tell people they should buy because it is the holidays that doesn’t mean anything. Make sure you are very compelling and the holiday is just subheading.
Use influencer marketing
A better way to preserve a certain level of authenticity during you marketing campaign is using influencer marketing. Word of mouth, considered an old fashion of marketing is still really useful for marketers. Making use of social media and blogger influencers is an amazing way to oscillate with audiences on numerous channels.
For example, Instagram is one of the fastest growing social media network and can play a great role in the influencer marketing. Explore social media and blogs for important influencers that can function as brand ambassadors through the holidays or marketing campaign. Your selling will be bloated with nothing but happy customers.
Make E-Commerce Seamless
Monetizing is the best way to leverage your marketing campaign. The main objective of your marketing campaign is to drive more conversions and drive maximum buyers into your purchasing funnel. Providing a convenient purchasing process will help you close more sales quickly. From PayPal to newer technologies like Apple Pay and even Bitcoin, there are so many ways to monetize social-media channels and mobile devices to make it simple for customers to make a purchase. Making these technologies available to consumers can make all the difference.
Plan and Execution
Planning and execution is the most important thing that should be done in an effective, efficient and timely manner. If you have a perfect plan, but you are unable to execute that plan in a proper way, you might not be able to reap the benefits of your marketing efforts. If you are unable to do it by yourself then hire someone who can do it in a much better and professional way.