Ways to improve your Site Ranking (SEO) Part 2
Role of Usability
Search engines try to provide the best results to the user quires as mentioned a lot of time be the Google and other search engines as well. The user experience and their engagement on the website is really important for analyzing the user experience. As Google recommends “In general, webmasters can improve the rank of their sites by creating high-quality sites that users will want to use and share”. You should keep the following usability tips in mind:
Overall appeal:
Usability includes, but is not limited to the things like clearly labeling different parts of the website to make an easy way around for visitors. It is critical to make important areas of the page easy to spot or make it simple for users to navigate with an ease. A page should be tightly themed and provide the correct information what the visitor is looking for. The page with a high bounce rate indicate the lower user experience. It is better to analyze pages with higher bounce rate and make them attractive, user-friendly and informative for the users.
Navigation:
Navigation plays the important role in the user experience and offers a chance to navigate from one page to another. Navigation is like road in a city that make way around. Search engines may rank a multitude of a website’s pages simultaneously, which means that people will be able to access a site from pages other than the home page. Without good navigation that covers the entire site, visitors could get stuck on a page and not be able to move on to explore more of a site. A tough and incomplete navigation will not leave any option for users other than leaving the page.
Information architecture:
Architecture is the backbone of any website and user experience. Information Architecture is the skeleton of your website from which all other aspects are built – including form, function, navigation and interface, interaction, and visual design. A poor architecture means the waste of resources and time.
Content quality:
The quality of content plays the most important role in engaging the user on the page. The content should lay down properly with the help of paragraphs and headings. For usability reasons, no page should ever be longer than 800 words with the exception of blog posts. This content needs to contain the relevant keywords for the page. Having unique, keyword rich text on a page can help to improve search engine rankings significantly. The content should have some information and appeal to take some action. A simple informative content will be engaging the visitors, but will not be inspiring them to take some action.
Content Marketing
After the first update of penguin and panda Google is continuously updating its algorithm to provide better results to users. The search engines prefer fresh and engaging content. Nowadays, the success of any SEO campaign hugely depends upon the quality of content the put on the website and share. It is important thought for every business to invest in the production of fresh, engaging and quality content, like the following:
Company blog:
Fresh and useful content not only provides an enhanced user experience, but also keep the search engines crawling and indexing new content and pages for your website. It can also be a way to acquire new links and increase the authority of the whole website, when people are sharing it. New content also help SEOs to target new topics that can also help them to get better organic ranking and traffic.
Content may include blog posts, eBooks, questionnaires and guides that are helpful for users. These are pieces of content that require more effort, but if they are promoted correctly they can help to bring new links for several months after their creation.
Infographics, charts, or other visual content:
Infographic and images are attractive and can describe the whole matter in a nut shell. Infographics and image have more chances to be shared instead of a long article. Again, this is a type of content that can attract new links to a website.
Social Media Strategy
According to the recent studies social signals are the most important factor in the SERP rankings. Especially the Google Plus plays an important role as compared to the other social channels. Social media is now a strong influencer for SEO and it should be part of an SEO campaign. The steps of a successful social media strategy are given here:
Setup your goals for social media:
These could be for example increasing the size of the community and gain more exposure for your content.
Understand your audience:
Before beginning being active in social media, you should research and understand the users that are interested in your market.
Select your social media channels:
There are so many different social media channels available, that it’s impossible for a business to be successful on all of them. For the beginning, select 3-4 channels where your target audience is active.
Connect with influencers:
People with a lot of followers in social media can be valuable, because they can spread your message to more people. Locate them and try to connect with them.
Make a social media posting plan:
For every channel, decide how often you will post and what kind of content you’re going to use.
